Wrapping things up now

For me being very new to the social media it was a very wonderful experience learning so many new things that come across this semester. Planning to start a business very soon in the future the work performed during the semester and the understanding involved will certainly help me reach my objectives and will help continue my business prosper through usage of technology and social media skills in a much smarter way.
A smarter way that supports using Twitter, Facebook, Pinterest, Youtube and Google Analytics in such a wonderful way that including social media and usage of online marketing is for me, now, one of the key components of the overall marketing strategy.

More Social Strategy

The internet (and, by extension, mobile) is merely a vehicle to provide greater reach for your advertising, promotional and public relations efforts. Internet marketing must be part of your integrated marketing approach. Internet marketing strategies should be included within your company's overall marketing plan.

The following tools therefore are necessary to build up a complete integrated online marketing strategy.

Building up a complete website and adding some features through which your website should be based on your overall communication, marketing and sales goals. And, it is critical that these objectives are measurable. Equally important is the ability to effectively measure whether objectives are met. Such objectives might include:

Subscribe to your e-newsletter

Request additional information

Online customer service

Others tools that are of equal importance include the calculation of Website Statistics, Facebook page through different methods which include many marketing-relevant indicators.

For any strategy to be effective, your target market segments must contain a sufficient number of Internet users. The most effective Internet strategies will fail if the intended target markets are not online. Granted, with seventy-seven percent of Americans online, this is not likely to be an issue for most market segments. However, not all market segments are equally represented. For example, internet usage is closely correlated with income and education—the higher the income and education, the higher the percentage of individuals using the internet.

The time I'd spend on my website will be a major portion because an online business can be run only if the content is updated regularly and has always attractions for the readers or site visitors otherwise the project will fail.

My daily requirements shall be to track the visitors and to post SEO friendly articles so that whoever searches is directed towards my page being updated on a regular basis and also to identify any further markets wherever possible.

Facebook Analytics

The Facebook Analytics of my page Tia's Bakery shows that there has been an increase in the Organic Post Reach from 7th November to 29th November which is probably due to the individuals being engaged from the class and also due to the postings on my business page. The time before there was a higher post reach was in September when a maximum of 82 Organic Users were reached and in November it increased to a maximum of 145 in a single day.
There have also been considerably higher visits in the last few days and Facebook Analytics recorded highest 17 visits on the timeline. The analytics also mention the references from where people visited the Facebook page which include Google, Yahoo and Tia's Bakery website.
The overview tab shows that in total there have been 10 Engagements due to the published posts in the Tia's Page and therefore it feels like the business is going to run at a much higher speed now.