Wrapping things up now

For me being very new to the social media it was a very wonderful experience learning so many new things that come across this semester. Planning to start a business very soon in the future the work performed during the semester and the understanding involved will certainly help me reach my objectives and will help continue my business prosper through usage of technology and social media skills in a much smarter way.
A smarter way that supports using Twitter, Facebook, Pinterest, Youtube and Google Analytics in such a wonderful way that including social media and usage of online marketing is for me, now, one of the key components of the overall marketing strategy.

More Social Strategy

The internet (and, by extension, mobile) is merely a vehicle to provide greater reach for your advertising, promotional and public relations efforts. Internet marketing must be part of your integrated marketing approach. Internet marketing strategies should be included within your company's overall marketing plan.

The following tools therefore are necessary to build up a complete integrated online marketing strategy.

Building up a complete website and adding some features through which your website should be based on your overall communication, marketing and sales goals. And, it is critical that these objectives are measurable. Equally important is the ability to effectively measure whether objectives are met. Such objectives might include:

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Online customer service

Others tools that are of equal importance include the calculation of Website Statistics, Facebook page through different methods which include many marketing-relevant indicators.

For any strategy to be effective, your target market segments must contain a sufficient number of Internet users. The most effective Internet strategies will fail if the intended target markets are not online. Granted, with seventy-seven percent of Americans online, this is not likely to be an issue for most market segments. However, not all market segments are equally represented. For example, internet usage is closely correlated with income and education—the higher the income and education, the higher the percentage of individuals using the internet.

The time I'd spend on my website will be a major portion because an online business can be run only if the content is updated regularly and has always attractions for the readers or site visitors otherwise the project will fail.

My daily requirements shall be to track the visitors and to post SEO friendly articles so that whoever searches is directed towards my page being updated on a regular basis and also to identify any further markets wherever possible.

Facebook Analytics

The Facebook Analytics of my page Tia's Bakery shows that there has been an increase in the Organic Post Reach from 7th November to 29th November which is probably due to the individuals being engaged from the class and also due to the postings on my business page. The time before there was a higher post reach was in September when a maximum of 82 Organic Users were reached and in November it increased to a maximum of 145 in a single day.
There have also been considerably higher visits in the last few days and Facebook Analytics recorded highest 17 visits on the timeline. The analytics also mention the references from where people visited the Facebook page which include Google, Yahoo and Tia's Bakery website.
The overview tab shows that in total there have been 10 Engagements due to the published posts in the Tia's Page and therefore it feels like the business is going to run at a much higher speed now.

Google Analytics

After reviewing Google Analytics I have to come to a conclusion that for my business the most important feature of Google Analytics is the number of new visitors which will help me identify how much the business could be grown and also how much my advertisement either at Facebook or any other place is making the increase in visitors.
The second feature is the time being spent on the pages of my business. If the average time is very low it means that the outlook might be so bad that no one is ready to see it even and if its some interesting content therein, people will stay longer. It will also help me identify the effectiveness of the content writer of website as to how interesting content (s)he is writing.

Sharing the Facebook Insights - Post Reach and Post Engagement

Reach measures how many people have seen your post. With some paid support (recommended), your post’s reach can increase exponentially. It indicates that how well you are getting your product or business name on their newsfeed. If we have a new business this may be a good metric to measure success because you first have to grow your fan base and capture attention in order to build a relationship.

Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares.

It’s important to understand that just because your post has a high Reach, doesn’t mean you will have high engagement and therefore a higher Reach doesn't necessarily mean that you are going to sell the products or not because many a times a higher Reach is not enough for a higher Engagement.

Increasing the Business

In order to increase the business through other social media tools my first choice is LinkedIn. Being a specialized business and related to a niche of customers, I could easily use LinkedIn in order to get linked to the customers who purely want Gluten Free Products. Connecting to them means connecting to the Gluten world and taking their ideas, following them over LinkedIn could also result in finding out their choices and ideas of new products.
Another choice for me would be GroupOn which sells different deals at a very high discount. Being one of the pioneers of deal makings GroupOn can help me out increasing business by finding the specialized customers and also could result in focused marketing through collecting data of the customers.
Google Maps is also one of the key resource which could help my business identify competitors and therefore there strategies, new products and location wise data.
Google Currents would also be of help as Smart Phones Applications through Android are the most latest fashion of advertisement and therefore could help my business reach the desired customers.

Functionality of Newsletters

For the business of Tia's Bakery, a monthly newsletter would be the best choice. The reason for choosing monthly newsletter for my business is that the business introduces many products as per the seasonal changes and also there are many developments currently being made in the Gluten free products and therefore I think it is necessary to update the customers of all the current updates regarding the products and also the health features of these products. 

The newsletter should also include pictures and price changes in the new products based on seasonal variations and also any seminars, workshops and contests being held together with the summaries of previous seminars.