Reach measures how many people have seen your post. With some paid support (recommended), your post’s reach can increase exponentially. It indicates that how well you are getting your product or business name on their newsfeed. If we have a new business this may be a good metric to measure success because you first have to grow your fan base and capture attention in order to build a relationship.
Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares.
It’s important to understand that just because your post has a high Reach, doesn’t mean you will have high engagement and therefore a higher Reach doesn't necessarily mean that you are going to sell the products or not because many a times a higher Reach is not enough for a higher Engagement.
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