In order to increase the business through other social media tools my first choice is LinkedIn. Being a specialized business and related to a niche of customers, I could easily use LinkedIn in order to get linked to the customers who purely want Gluten Free Products. Connecting to them means connecting to the Gluten world and taking their ideas, following them over LinkedIn could also result in finding out their choices and ideas of new products.
Another choice for me would be GroupOn which sells different deals at a very high discount. Being one of the pioneers of deal makings GroupOn can help me out increasing business by finding the specialized customers and also could result in focused marketing through collecting data of the customers.
Google Maps is also one of the key resource which could help my business identify competitors and therefore there strategies, new products and location wise data.
Google Currents would also be of help as Smart Phones Applications through Android are the most latest fashion of advertisement and therefore could help my business reach the desired customers.
Groupon is a great idea! I did not think of that one at all. You should definitely look in to advertising on Facebook. It is easy to work with and the analytics are so useful. I love the way that they give you the option to advertise your whole page or just the individual posts. Advertising on the individual posts would be a great way for you to get an advertisement directly to your target market. You would be able to post any special and spend as much as you want on advertising that special.
ReplyDeleteI never thought of advertising or promoting the business via LinkedIn. Another idea might be to joint advertise with another company that might be willing to add Gluten free products. For example - I am promoting a Afternoon tea catering company, we just recently got our 1st request for gluten free. We didn't know where to turn to in order to change some of our recipes.
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