Our Target Market

The target market for Tia's Bakery is customers seeking gluten free dessert options.  All of our products are created without the use of wheat, barley or rye.


Customers living with celiac disease, gluten allergies or gluten intolerance make up our primary target market having two different segments which are individuals who are suffering from this allergy and corporate suppliers like superstores etc which can help achieve high volume of sales through their marketing strategies also.

But anyone can enjoy our delicious, all-natural, individually sized cakes.  With four flavors currently on market shelves and six more available beginning December 2013, customers seeking great tasting desserts are in for a treat.

The demographic locations where the market is targeted is currently in the region of California State but we are planning to increase the operations in other States nearby also.
Once we find our customers, the products provided are so special that it will easily create customer loyalty which will definitely increase sale volume of Tia's Bakery.

Visit us at www.tiasbakery.com

Facebook Page: www.facebook.com/tiasbakerygf

Week Three Aesthetics, Design & Branding

I visited the most interesting website today, www.richsoil.com/raising-chickens.jsp and I have say that it was not at all what I thought it would be.  The site is about....chickens.....No, uh.....farming!?  No, that's not right either.  Well, it's about lawn care, flea control, framing, electricity and - look, you'll just have to visit the site yourself.

But there are a couple of things about the site I do not care for.  An example is the really, really long pages.  I mean you can scroll for about 17 hours on the first page and still not hit the bottom; and you get lost in the volumes of text and images.  On the one page there are about 25 different topic headings, almost 40 images and at least 6 videos.   I think that by adding more pages which would allow the visitor to decide what is most interesting to them, would be a better way to go.

I did however very much enjoy the content of this site.  I spent almost 45 mins. reading different article before I realized that, I don't want to know about how to clean a chicken coop.  But they made the reading interesting and captivating.  The owners of the site seem to not give a wit about branding or site aesthetics.  I guess they feel that if the information is of value, who care how it come wrapped.  The look and "feel" of the site gives me the impression of "homemade."

But hey, if you want to know how to use a chicken tractor, well this site is for you.

 

 

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OK, let's discuss the second site I chose to review:  http://www.swagelok.com/

If you ever, ever and I mean EVER, need a valve, tube fitting, tubing or gauges - these are the folks to talk to.  And brother, they mean business.

 

You can tell that Swagelok is a high performing, professional organization the moment the first page loads.  (Can you really tell all of that from a web page?  Naw, but you can sure get that impression with a page done right!)  I really tried to find something about this website that I did not like.  All I cam up with was the company logo, which I detest.  But, I'm not sure that actually counts because I'd hate the logo on a T-shirt as much as I do on the website.  Soooooo...   Let's just move on, shall we?

 

What could be improved on this website and why? Choose two and identify what they have done right. How does design, aesthetics and branding impact your reaction to the websites?

 

The design of the site are impressive.  Flowing, high quality graphics, clear easy to read navigation tools.  The bright colorful, the professionally done photographs coupled with easy to use, interactive buttons left me with the impression of a company that is a leader in their industry. 

 

Heck, they even have a warehouse that would put Indiana Jones to shame.  I mean, just look.

 

 

GO SWAGELOK! 

 

 

 

 

 

 

 

 

 

 

 

 



A Past Experience Dealing With Customer Service of A Large Corporation

When my family and I relocated to Oceanside from Toronto Canada, we had to establish telephone service in our new home.  because our oldest son was still living in Canada at the time, international calling was a must have feature for any service package we'd choose. So we contacted AT&T and processed our order for a service contract.

The service order was placed over the phone and a customer service representative took my order, repeated it back to me to insure that I would receive a service plan right for me.

The problem began with the first bill. There were over $900 in charges for international calls to Toronto, Canada.  With the service plan I ordered, these charges should have been a maximum of $45.00.  So began my customer service nightmare.

It took 8 calls, each lasting an average of 50+ minutes.  On every single call, I was transferred no less than four time. And, on every call, I was disconnected at least once. I was provide misleading and in a few instances, false information by customer service reps.   It was very frustrating.

Do I believe that by utilizing social media I could have achieved a quicker more satisfying customer service experience.  Or at the very least, have made my problems and dissatisfaction known to the company on a deeper level? 
I thank that the answer to that question is a resounding 'Yes."  I could have written a description of the experience on Yelp.  I could have Tweeted about the problems with AT&T and invited others to share their experiences of poor customer service. And even notified others about a blog I could have started with content all about how much AT&T frustrates their customers.  I've even heard of others starting Facebook pages dedicated to voicing an opinion about a company.

I could have spoken with a voice, amplified by the power of social media, powerful enough to make my individual frustration known to a multinational behemoth.

(5) Business Wedsites & The Social Media Which They Use

1. Udi's Foods  (http://udisfood.com/)  Uses Facebook, Twitter, Pinterest & Instagram

2. Rudi's Organic bakery  (http://www.rudisbakery.com/)  Uses Facebook, Twitter, YouTube & Pinterest

3. Fabe's All Natural Bakery  (http://fabesnatural.com/)  Uses facebook & Twitter

4. Earth Café (https://earthcafetogo.com/mainsite/) Uses Facebook & Twitter

5. Pamela's Products (http://pamelasproducts.com/) Uses Facebook, Pinterest & Twitter

Why did I choose this templete? No, really. Why?

I choose this particular template because it is named Awesome.  Also because it has a light background which give me an open, light and calm feeling.  Also because it's called Awesome.

Whenever I'm given the opportunity to choose and one of the choices available is Awesome, what else is there to choose?  Who'd want a template named "Just So-So", or "Plain-Run-Of-The-Mill-You-See-It-Everyday?"  Not me, no way!

So, even if I can't be Awesome at all times, and get tired and cranky when I'm tired and cranky; my template is, in a word - Awesome.

PS.   I thank that you're awesome too.