Google Analytics

After reviewing Google Analytics I have to come to a conclusion that for my business the most important feature of Google Analytics is the number of new visitors which will help me identify how much the business could be grown and also how much my advertisement either at Facebook or any other place is making the increase in visitors.
The second feature is the time being spent on the pages of my business. If the average time is very low it means that the outlook might be so bad that no one is ready to see it even and if its some interesting content therein, people will stay longer. It will also help me identify the effectiveness of the content writer of website as to how interesting content (s)he is writing.

Sharing the Facebook Insights - Post Reach and Post Engagement

Reach measures how many people have seen your post. With some paid support (recommended), your post’s reach can increase exponentially. It indicates that how well you are getting your product or business name on their newsfeed. If we have a new business this may be a good metric to measure success because you first have to grow your fan base and capture attention in order to build a relationship.

Engagement metrics indicate interactions beyond just simply views. Facebook defines engagement as including all clicks, not only comments, likes and shares.

It’s important to understand that just because your post has a high Reach, doesn’t mean you will have high engagement and therefore a higher Reach doesn't necessarily mean that you are going to sell the products or not because many a times a higher Reach is not enough for a higher Engagement.

Increasing the Business

In order to increase the business through other social media tools my first choice is LinkedIn. Being a specialized business and related to a niche of customers, I could easily use LinkedIn in order to get linked to the customers who purely want Gluten Free Products. Connecting to them means connecting to the Gluten world and taking their ideas, following them over LinkedIn could also result in finding out their choices and ideas of new products.
Another choice for me would be GroupOn which sells different deals at a very high discount. Being one of the pioneers of deal makings GroupOn can help me out increasing business by finding the specialized customers and also could result in focused marketing through collecting data of the customers.
Google Maps is also one of the key resource which could help my business identify competitors and therefore there strategies, new products and location wise data.
Google Currents would also be of help as Smart Phones Applications through Android are the most latest fashion of advertisement and therefore could help my business reach the desired customers.

Functionality of Newsletters

For the business of Tia's Bakery, a monthly newsletter would be the best choice. The reason for choosing monthly newsletter for my business is that the business introduces many products as per the seasonal changes and also there are many developments currently being made in the Gluten free products and therefore I think it is necessary to update the customers of all the current updates regarding the products and also the health features of these products. 

The newsletter should also include pictures and price changes in the new products based on seasonal variations and also any seminars, workshops and contests being held together with the summaries of previous seminars.

Speaking Categorically

The categories required for my business would be related to the sweet products which will mainly include dessert which are for people who are required to eat gluten free products due to their genetic issues or love to eat that food due to its different taste.
The categories I would have are;

1) People required to eat Gluten-free Products (Bakery)
2) People required to eat Gluten-free Products (Non-Bakery)
3) People who love to eat Gluten-free Products (Bakery)
3) People who love to eat Gluten-free Products (Non-Bakery)

I will be splitting up bakery and non-bakery individuals so that I can collect statistics as to what business I can enter into in the near future when trying to expand horizontally as the people who are required to eat gluten free products would also be interested in other products.

Commented on

1) http://areyousocialwiththemedia.blogspot.com/2013/10/now-youre-getting-personal.html#comment-form

2) http://kyledonnellyy.blogspot.com/2013/10/blogging-for-business.html#comment-form

3) http://www.beckybeamer-csit155.blogspot.com/2013/10/how-personal.html#comment-form